Free movies online – Voddler – the ‘new Spotify for movies’ – signs up 250,000 Swedes in 2 weeks – will cover all Scandinavia next year

A new service for watching movies over the internet for free has attracted more than a quarter of a million Swedes since its launch two weeks ago. In addition to signing up tens of thousands of subscribers in a matter of days, the company responsible for the service, Voddler, recently inked licensing deals with two major Hollywood studios, Walt Disney Company and Paramount, giving its users access to thousands of film titles. Founded in Stockholm in 2005, Voddler offers users streaming on-demand videos free of charge. When it released a beta version of its technology in July, the service attracted 16,000 users on the first day. Voddler executive vice president Zoran Slavic said Voddler now has 70,000 registered users, as well as a queue of more than 200,000 people who have requested an invitation to join the service. Often dubbed the “Spotify for movies”, referring to another Sweden-based service for digital music distribution, Voddler aims to provide a legal alternative to file sharing pirated films that still allows customers the chance to watch whatever they want, whenever they want, for little or no cost. Slavic explained that Voddler believes that file sharing and internet piracy have changed consumer habits to the point that many expect to be able to see movies online without paying for them. While the service is currently only available in Sweden, Voddler plans to expand the service to Norway, Denmark, and Finland in 2010

http://www.thelocal.se/23206/20091111/

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