Less than half of all Americans are prepared to pay for their online news according to a new Boston Consulting Group survey

Americans, it turns out, are less willing than people in many other Western countries to pay for their online news, according to a new study by the Boston Consulting Group. Among regular Internet users in the United States, 48 percent said in the survey, conducted in October, that they would pay to read news online, including on mobile devices. That result tied with Britain for the lowest figure among nine countries where Boston Consulting commissioned surveys. In several Western European countries, more than 60 percent said they would pay. When asked how much they would pay, Americans averaged just USD 3 a month, tied with Australia for the lowest figure — and less than half the USD 7 average for Italians. The other countries included in the study were Germany, France, Spain, Norway and Finland. Paradoxically, in every country, the people who were willing to pay the most for news online were the people who already pay the most for news: avid newspaper readers. The study, which drew from a survey of 5,000 people, concluded that charging for online access to news would not greatly increase a newspaper’s revenue, but since the cost of reaching Internet readers was very low, it could significantly increase profit

http://www.nytimes.com/2009/11/16/business/media/16paywall.html?_r=2&ref=media

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