Japan’s Kyodo forms tie-up with Mainichi newspaper

Japan’s biggest news agency Kyodo News and Mainichi Newspaper Co., the country’s third-largest general newspaper, said Thursday they agreed to form a comprehensive media and business tie-up beginning in April. The alliance between the news agency and the nationally circulated newspaper also covers Kyodo’s 56 members — mostly regional papers but also public broadcaster NHK and The Nikkei business daily — bringing their combined circulation to exceed 30 million. Established media companies are desperately trying to stay afloat as their advertising sales plunge amid the economic slump and tough competition from the Internet. Under the deal, the Mainichi will become a full-fledged Kyodo member beginning April 1 and use Kyodo’s domestic and international news reports for its newspaper. The newspaper and its alliance partners will also jointly sponsor symposiums, athletic and cultural events, while cooperating in printing and sales to optimize business. The Mainichi, along with the Asahi and Yomiuri — two nationally-circulated mainstream newspapers — had downgraded their relationship with Kyodo in 1950 and have received only limited news service from the agency. Founded in 1945, the nonprofit news agency has a work force of some 1,700 and provides news stories in Japanese, English and Chinese. Mainichi, established in 1872, has about 2,850 employees



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