Publishers planning to make industry standard platform to present their content on devices they have yet to invent

Five major magazine and newspaper publishers announced plans on Tuesday to build an industry-standard platform to present their work on the Web, smartphones and electronic readers in a richer, more flexible and more lucrative form than is possible today. The consortium of Time Inc., Condé Nast, the Hearst Corporation, Meredith and the News Corporation does not lack for ambition, hoping to create software primarily for devices that do not yet exist — cellphones that are somewhat more advanced than anything now on the market, and e-readers far more sophisticated than today’s mostly static black-and-white devices. The unnamed venture, whose outlines were reported last month, was originally envisioned as being mostly about magazines, though John Squires, who will serve as interim general manager, says the final product will work for newspapers, books and other media, as well. He said that he could not offer a guess as to when the project would have a product, but that when sophisticated, full-color e-readers reach the market. Time Inc. has released a video giving some idea of what it has in mind — a full-color, touch-screen digital version Sports Illustrated that readers would find not only more attractive than what is now available on most mobile devices, but also vastly more interactive and adaptable to their tastes

http://www.nytimes.com/2009/12/09/business/media/09newsstand.html?_r=1&ref=media

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