As struggling US newspaper and magazine publishers look for ways to make money online, Hollywood trade journal Variety has announced plans to begin erecting a “pay wall” around its website. Variety, in a statement on Wednesday, said print and digital subscribers will get full access to all of the content on Variety.com, but starting on Thursday it will take steps to begin charging readers online. The entertainment industry magazine said that after clicking on two pages of content at Variety.com, one in 10 randomly selected visitors will be prompted to register for further access. It said nonsubscribers will eventually be able to access only five pages of content in a given month. Variety, which is owned by the Reed Elsevier Group, said the Variety.com home page, headlines, brief article summaries and search results would not be affected by the eventual pay wall.