Accenture end Woods sponsorship deal

Accenture will no longer sponsor Tiger Woods following the revelations about his private life, the company announced on Sunday.

Woods announced on Friday that he would take an “indefinite break” from golf after admitting his infidelity. The 33-year-old, who is married to Swedish former model Elin Nordegren, has been swamped by a series of affair allegations since crashing his car in mysterious circumstances on November 27.

A statement on Accenture’s website read: “For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture’s advertising. However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.”

Accenture’s announcement follows Gillette’s admission that Woods was no longer appearing in their advertising.

Gillette initially said it would be “limiting his role” in marketing to “support his desire for privacy”, but spokesman Damon Jones later appeared to distance the company even further.

Jones said on Radio Five Live: “Who knows what will happen in the future? We’re not speculating. (But) our actions are clear. We have a brand ambassador who we have said is no longer going to appear in our advertising.

“That is a pretty clear statement about where we are going. Actions speak louder than words.”

US phone firm AT&T has said it is “presently evaluating our ongoing relationship” with Woods but main sponsor Nike said it was standing firm and offered him their “full support”.


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