Baidu launching online high-quality video service

High-quality online video has been in high demand in China, and Chinese search provider Baidu is hoping to fulfill that need. Baidu announced on Wednesday that it is creating an independent company to offer premium online videos to Chinese Internet users. The new entity is designed to work with content providers to supply copyrighted material, including movies, TV shows, sports, and animation, and it will generate its revenue through advertisements. Baidu, which has outshined Google’s Chinese search engine to become China’s top search provider, has been eager to get into the online-video business.

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