UK games industry ‘weathered economic storm in 2009’

The Entertainment and Leisure Software Publishers Association (ELSPA) has hailed the “strong” performance of the UK games industry during 2009 despite the effects of the recession.

GfK ChartTrack figures released by the body have shown that gaming enjoyed its second-strongest year on record in 2009, with software revenues coming to a total of £1.621 billion.

Nintendo’s Wii continued to rank first in terms of hardware and software sales, but both Xbox 360 and PlayStation 3 achieved improved software revenue this year, with Microsoft’s console leading the field in this respect.

Mike Rawlinson, director general of ELSPA, also pointed to the success of Call of Duty: Modern Warfare 2 as evidence of the industry’s recession-proof success.

He said: “Thanks to continued innovation from games publishers and developers, opening up new types of games and gaming methods, more and more consumers are becoming gamers and the industry is reaching new audiences.”

This comes after Jamie Sefton, sector manager of Game Republic, part of regional screen agency Screen Yorkshire, predicted that the industry will continue to grow in 2010 thanks to the release of devices like Project Natal and games such as Mass Effect 2.$19545342.html


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s