New tools for Sky journalists as social media strategy moves from one to many

Sky News is installing Twitter software across its journalists’ computers, as part of plans to encourage more use of social media for newsgathering and reporting. The Tweetdeck application, which allows users to browse multiple Twitter accounts or searches, will be on all staff machines within a month, Julian March, executive producer, Sky News Online, told Twitter has also been influential in recent changes to Sky News Online’s breaking news strategy. The Sky News account detects when new stories are published online and broadcasts them via Twitter; while the recently launched @skynewsbreak account offers exclusivity for a social media audience, tweeting breaking news stories before they appear on the website. The system will eventually be reversed with @skynewsbreak feeding a breaking news strap across the broadcaster’s website, March said. Twitter isn’t the only social media tool used by Sky journalists, but its versatility from mobile reporting to powering liveblogging, such as this week’s information blog on the heavy snowfall in the UK, make it a must for the team, he explained. Facebook Connect integration for the website ahead of this year’s general election is on March’s wishlist however. The site will also ramp up its use of liveblogging to bring together conversations and news from social media sites with reports from Sky News’ other platforms


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