In a series of blog posts I am offering real life examples taken from the world’s media of where social media is becoming a radical game changer. I am doing so as I hear so many sceptics say “it’s all just noise,” “it’s a fad,” “there’s no money in it” – “it’s going nowhere” – and I believe these sceptics are very wrong indeed.
I am hoping that readers of this blog download the files and use these examples to help them better understand what is going on around them. I think we have so many talented people saying ‘this is how you adapt in social media’ ‘this is what you need to do’ ‘this is how you need to think’ – which is great. What we all need now are a few real life examples that we all know and recognise as game changing that reinforce the need to follow the advice that these social media experts are telling us.
Director of Media Focus UK Ltd