It’s time for Microsoft to kill Internet Explorer. It has to be done quickly, before it’s too late to rebound. The browser is bleeding market share in a way that a new version alone cannot stop. It’s time for the company to rethink the browser and come at it from a fresh perspective. Microsoft needs a new browser, not a new version of an existing one. Mind you, I’m not arguing that Microsoft should get out of the browser game. I still think the software giant has a lot to offer. Features like WebSlices and InPrivate are nice advances, and Microsoft has been at the forefront of anti-phishing technology. I’m just saying that continually creating new versions of Internet Explorer is not the way to go. IE is in a terrible market share slide, and a new version isn’t going to solve anything. Wikipedia averages out IE’s market share to 62.69% as of December 2009. It’s losing about one percent a month. Here at PCWorld.com, IE accounts for only 43.9% of browsers visiting the site – it’s still ahead of any other one browser, but Firefox, Chrome, and Safari combined account for 53.7% of our visitors. IE is losing a percentage point every month worldwide, and that’s just the start. There will come a tipping point where that loss will accelerate, and simply kicking out a new and shiny IE9 isn’t going to stop the slide. After several years of lackluster versions, the IE name is now poison. It’s time for a new browser with a new name.