‘Drastic’ Digg overhaul could ‘shock’ users, says Kevin Rose

Kevin Rose, founder of Digg, says the site will undergo a major redesign later this year to better embrace the real-time web. Rose said that the new version of Digg, which will go live in the next few months, would represent the biggest change in the site’s history. He said that the placement of the navigation bar and Digg button would change, as would the emphasis placed on photos. Digg, which was launched in 2004, is a social news service designed to help web users discover and share content from around the internet. Digg members submit links to stories, and the user community votes on how interesting those stories are by “digging” the articles they like, and “burying” those they don’t. The site attracts more than 35 million unique users per month, and many news websites and blogs feature Digg buttons to allow readers to easily share articles they’ve enjoyed. The revamped site will also focus much more on real-time information and recommended content, said Rose, with an emphasis on what friends and tastemakers within a user’s social graph are consuming. “It will really be more about what people within one or two degrees of separation are up to – what they’re consuming and enjoying,” said Rose. “We’ve realised there’s so much more happening around the web – people are ‘touching’ pieces of content that they care about, and sharing it with their friends. We want to embrace all these different channels – Facebook, Twitter, instant messaging, email – in which people are touching content.



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