Guardian.co.uk breaks record for UK newspaper website for the second month in a row
Guardian.co.uk achieved its second record-breaking month in a row with nearly 37 million unique users for December, a record for a UK newspaper website. This surpassed its November record by 3.32%, according to figures released today by the Audit Bureau of Circulations Electronic. Mail Online took second spot with the highest month-on-month increase of 5.10%, followed by Telegraph Online.
The Guardian News & Media director of digital content, Emily Bell, said: “Our thorough coverage of the Copenhagen climate change conference resulted in EnvironmentGuardian.co.uk seeing a 15% month-on-month increase in visits, and a 10% increase in average daily uniques. This also resulted in a large influx of traffic from the US – up 18% since November.” Guardian News & Media’s website network, which includes content from the Observer and MediaGuardian.co.uk, attracted 36,980,637 unique users, up 3.32% from November and an increase of 62% year on year.
At Mail Online, Daily Mail & General Trust’s website network, traffic grew strongly by 67% year on year and 5.1% on November to 32,843,958 global unique users last month. Holding steady in third spot in December, Telegraph.co.uk was down slightly by 0.33% on November to 30,711,261 unique users. This represented a 46% year-on-year increase.
Sun Online, which includes News of the World content and page3.com, had 20,907,012 unique users, increasing 3.50% month on month and 10% over a year. Its stablemate Times Online recorded 19,854,510 unique users in December, a fall of 5.14% month on month and a rise of 4% year on year. Mirror Group Digital’s network of sites, which includes Mirror.co.uk, recorded 9,702,760 unique users last month, a fall of 8.73% month on month. However, the network showed the strongest increase year on year at 82%.
Independent.co.uk increased slightly in December with its unique users up by 7% year-on-year to 9,347,658 – a 4.71% month-on-month increase. The Guardian was the biggest UK newspaper website in terms of UK unique users, with 12,559,419 last month. Mail Online weighed in second with 11,423,381 UK unique users. Telegraph.co.uk ranked third with 10,150,039, Sun Online fourth with 8,090,634, Times Online fifth with 6,882,004, Mirror Group sixth with 5,123,378 and Independent.co.uk seventh with 3,806,862.
The ABCe figures show that all UK newspaper websites saw a fall of domestic readers from November to December, but they compensated by winning new readers abroad. Overall traffic for all sites rose year on year, with the Mirror Group Digital up the most by 82%, and Times Online the least by 3.86%. The Daily Mail site had the most daily unique users, which indicate how many people use a site frequently, as opposed to the total monthly figure. Mail Online had an average of 1,899,272 daily unique users, a slight increase of 0.63%. Guardian News & Media’s website in comparison had an average of 1,888,446 unique users each day, a decrease of 1.98%.
In the third spot with 1,534,775 daily unique users was the Telegraph.co.uk. Fourth most popular newspaper website with a slight decrease of 1.76% was Sun Online with 1,213,961 daily unique users, while its stablemate Times Online was fifth with 1,040,711. Mirror Group had 448,628 daily unique users and the Independent 407,471. Among the daily unique users, Mirror Group Online lost the most daily unique users with 10.77%, followed by the Times Online with 8.40 %, and Telegraph.co.uk with 5.61%.