Google snaps up Aardvark ‘social search engine’

Google has reportedly agreed to purchase social media search startup Aardvark. Founded in 2007, the Aardvark service allows users to submit questions which are then passed on to the user’s contacts for possible answers. The company describes itself as a “social search engine.” According to media reports, the deal is worth roughly USD 50m and could close within a week. The purchase of Aardvark is the latest in what has become a steady flow of news from Google regarding social networking. Earlier this week, the company confirmed industry-wide speculation when it unveiled Buzz. The service will allow users to perform various social networking functions and access social network services from within its Gmail platform. Late last month, Google also launched its own attempt at a social network-driven search engine when it unveiled the experimental “Social Search” project. The service allows users to run queries through their own social networking contacts and posted content.

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