Miami Herald drops reader contribution program

Just two months after it was launched, The Miami Herald is ending a program asking online readers to make a contribution to support the newspaper. The Miami Herald, in a brief article over the weekend, said it was discontinuing the “voluntary payment program” launched in December. “After evaluating two months of response, we’ve decided to end the program,” the newspaper quoted Elissa Vanaver, a company vice president and assistant to the publisher, as saying. Vanaver declined to say how much money the effort had raised. The Miami Herald on December 15 began running a link at the bottom of each story on the Web saying: “Support ongoing news coverage on MiamiHerald.com.” The link took readers to a page which asked them to “please consider a voluntary payment for the Web news that matters to you.” Readers could contribute to the newspaper using a major credit card. Vanaver told the Miami Herald that the newspaper did not currently have any plans to begin charging readers of miamiherald.com.

http://news.yahoo.com/s/afp/20100222/tc_afp/usmediaindustrynewspapersinternetmiamiherald

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