New York Times Co. Papers Hooking Up With Hyperlocal Aggregator Fwix

Fwix, the aggregator of hyperlocal content, will be partnering with the newspapers of The New York Times Co. in an agreement announced Thursday. Under the agreement, Fwix will distribute its technology and content through any of the Times Co. papers, including its Regional Media Group and the online properties of its flagship New York Times and Boston Globe. Fwix’ business model is to aggregate blog posts and news articles that are likely to be relevant to a particular city or region. A small staff of editors, working from an algorithm, filters content and drives traffic back to the content originator. Fwix also recently launched an initiative to split advertising revenue with bloggers or local content originators. The two-year-old company distributes local news in 175 markets in the United States and other English-speaking nations.

http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004076764

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