Google not guilty in Vuitton ‘Google Adwords’ row

The European Court of Justice has ruled in favour of Google in a dispute with luxury goods maker LMVH. The firm is owner of Louis Vuitton, Moet & Chandon champagne, Dior perfume and other brands. It had claimed that Google’s practice of selling keywords in advertising searches to the highest bidder damaged trademark law. It means that people searching for branded products could also be shown rival brands or counterfeit goods. Google’s Adword service, which allows companies to bid for places in the sponsored listings at the top and to the right of the natural search results generated by a query, is a key source of revenue for the company. “Google has not infringed trademark law by allowing advertisers to purchase keywords corresponding to their competitors’ trademarks,” the ruling found.


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