Google not guilty in Vuitton ‘Google Adwords’ row

The European Court of Justice has ruled in favour of Google in a dispute with luxury goods maker LMVH. The firm is owner of Louis Vuitton, Moet & Chandon champagne, Dior perfume and other brands. It had claimed that Google’s practice of selling keywords in advertising searches to the highest bidder damaged trademark law. It means that people searching for branded products could also be shown rival brands or counterfeit goods. Google’s Adword service, which allows companies to bid for places in the sponsored listings at the top and to the right of the natural search results generated by a query, is a key source of revenue for the company. “Google has not infringed trademark law by allowing advertisers to purchase keywords corresponding to their competitors’ trademarks,” the ruling found.

http://news.bbc.co.uk/1/hi/business/8582404.stm

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s