More Journalists Using Facebook And Twitter – more journalists relying on social media for stories than before

More than a third (37 percent) of traditional journalists now contribute to Twitter and 39 percent produce content for a blog as part of their expanded duties, according to a new PRWeek/PR Newswire Media Survey. Journalists are using social networks to help find story ideas, with 24 percent reporting they consider sites like Facebook and Twitter an important way to connect with experts, an increase from 13 percent in 2009. In addition, 46 percent of journalists say they sometimes or always use blogs for research; 33 percent report using social networks in their research, compared to 24 percent in 2009. The popularity of social media has impacted how media professionals are interacting with the PR industry. Overall, 43 percent of journalists have been pitched through social networks, compared to 31 percent in 2009. Overall, 59 percent of traditional journalists are the author of a blog, either personal or professional, and 31 percent are writing a blog for their traditional outlet, an increase from 28 percent in 2009.


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