Christian Science Monitor Calls First Web-Only Year a Success

A year after going to a Web-only format, the Christian Science Monitor is reporting increased Web traffic, unique users, page views and revenue for its weekly edition and daily E-newsletter. But, like most other outlets, online ad revenue is not as high as expected, prompting a buyout and a slight reduction in staff, including the shutdown of two news bureaus. The change occurred March 25, 2009, when the newspaper stopped its daily print edition and went to a free Web-only format. It later added a weekly print edition on April 12. It also sends out a daily e-mail newsletter for USD 84 per year. A year after the change, Editor John Yemma said monthly unique users are up 64 percent to 5.3 million, with monthly page views up 87 percent to 14.5 million, as of March 2010. He also said the circulation for the paid weekly print edition is up from 43,000 at its launch to 77,000 today. “That is a 79% growth and we are getting great reader reaction to it,” Yemma said. He said overall revenue for the Monitor since the switch to Web-only has been higher than expected, USD 4.3 million. But one drawback, the online ad revenue has been lower than expected, Yemma admitted. The Web ad revenue had been expected to come in at about USD 870,000 for the past 12 months, but is only at USD 490,000.

http://mediamatters.org/strupp/201004060013

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2 thoughts on “Christian Science Monitor Calls First Web-Only Year a Success

  1. Andrew Turvey

    It’s a good product too – I often find articles on CSM that go into a level of detail and understanding that you don’t get elsewhere.

    Makes a change from the trivial re-syndications you get with much of the British press.

    Reply
  2. Karla

    But it’s *not* a Web-only format, as Steve proceeds to tell us in this post: the Monitor has gone from “print-and-website” to “more robust website-and-print magazine-and-email newsletter.” Not trivial items. So the Monitor has not gone to a Web-only format.
    Just point of accuracy,
    Karla

    Reply

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