Facebook is the fastest growing video site in the UK over the last year, according to new comScore data.
The latest comScore data reveals that during February 2010, 43 million videos were watched on Facebook – which is a 205 per cent increase on the year. Last February only 14 million videos were watched via the site. Overall online video viewing in the UK has grown by 37 per cent during the last 12 months – with 5.5 billion videos watched via websites during February 2010. Google properties, mainly driven by YouTube, were still the most popular online video destinations, recording 2.5 billion video views during February 2010, which marked a 17 per cent annual increase.
The BBC websites ranked second with 140 million videos viewed across its web properties during February 2010, and was followed by Megavideo, which recorded 53 million video views – during the same month.
Facebook came fourth in the list, closely followed by Microsoft’s collective web properties. Channel 4 came in sixth position with 39 million videos watched during February 2010 – which was a 76 per cent increase on the year. And ITV came in eighth position recording 29 million video views – which was a 134% increase on the year.
Blinkx, the popular video search engine experienced the second largest growth spurt, behind Facebook, increasing its video views by 205 per cent over the year. During February 201, 29 million videos were viewed via the site.
Sky came in 10th position, experiencing a 139 per cent increase in video views, with 20 million videos watched via its sites during February 2010.
The UK video market has grown substantially over the last year, with several aggregators entering the market, as well as the UK broadcasters increasing their own video presence. Channel 4, for instance, is concentrating on developing its own catch up service, 4oD, while signing syndication deals with the likes of YouTube, and new players, like SeeSaw.