U.S. Federal regulators open doors for film studios to push Hollywood movies straight into the home, cinemas rattled by the news

Federal regulators have granted a controversial waiver to the Hollywood studios that clears the way for them to show first-run movies in the home shortly after – or even during – their release in theaters. The Federal Communications Commission on Friday granted a petition from the Motion Picture Assn. of America, the chief lobbying group for the major studios, that would permit for a limited-period use of “selectable output control” technology for watching movies in the home. The technology disables video and audio outputs on set-top boxes to prevent illicit recording. The lack of security has been a technical block to delivering first-run movies directly to consumers in the home. Currently, movies are available for people to watch in the home via video-on-demand three to four months after they appear in theaters and simultaneous or soon after they are released on DVD. Calling the FCC’s ruling an “important victory,” MPAA interim Chief Executive Bob Pisano said “it is a major step forward in the development of new business models by the motion picture industry to respond to growing consumer demand.” Under the ruling, studios could use the technology for a window of 90 days, or until the movie is released in DVD, whichever comes first. After the 90-day window, the studio would no longer have the security protocol. The limited granting of the waiver was a concession to consumer groups who opposed it.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s