TWITTER has banned outside advertising in the stream of messages at the hot microblogging service
Twitter’s own Promoted Tweets advertising service will remain in place, allowing companies and others to place 140-character-or-less messages known as “tweets” at the top of a page of search results. “Aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API,” Twitter chief operating officer Dick Costolo said in a blog posted yesterday, referring to its application programming interface. A prime reason for the ban is to prevent ads from marring the “unique user experience” at Twitter of real-time streaming comments, Costolo said. “A third party ad network may seek to maximise ad impressions and click-through rates even if it leads to a net decrease in Twitter use due to user dissatisfaction.” Twitter, which has seen explosive growth since its launch four years ago, unveiled in April its Promoted Tweet plan to use advertising to turn its massive popularity into profit.