AOL is planning to hire hundreds of journalists, editors and videographers in the coming year as it builds up its content-first business model. David Eun, president of AOL’s media and studios division, says: “We are going to be the largest net hirer of journalists in the world next year… Our mission at this company is to be the world’s largest producer of high-quality content, period.” He argues that “the content driving our traffic is home-grown, and 80% of it is now produced by folks on the AOL payroll.” AOL employs about 500 full-time editorial employees. The content operation, which includes more than 100 brands, including AOL Health and AOL Autos and brands such as Fanhouse and PopEater, will be reorganised into 17 separate “networks” that the company will package to advertisers. In addition to hiring staff, Eun also wants to ramp up the number of freelancers contributing to AOL. Currently, there are about 40,000 freelances contributing to AOL.