UK Times’ Traffic Has Dropped, But Nobody’s Gaining

The Times’ and Sunday Times’ share of UK newspaper web visits nearly halved from 4.37 percent to 2.67 percent in the month since it introduced new sites with a registration wall, according to Hitwise, which monitors the clicks of eight million UK users. But it has now fallen to 1.81 percent since it started redirecting readers of the old, free Times Online site last week. Users will have to pay to register from the next few weeks. The Times+ sign-up page is now the most clicked-to page from The Times site, taking 17.6 percent of downstream traffic. After visiting Times+, a quarter of visitors head back to The Times site itself. Telegraph.co.uk is proving the next most popular destination for people who turn away… But there are no major beneficiaries from The Times’ move. FT.com and Sun Online each increased share following the registration wall’s erection, according to Hitwise’s figures – but only to levels they had enjoyed previously

http://paidcontent.co.uk/article/419-times-traffic-has-dropped-but-nobodys-gaining/

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s