For $1.99, a (Legal) Song to Add to YouTube Videos

Publishing a video with copyrighted music requires a license for the song. And securing that can be a cumbersome task — track down the record label, make a deal — especially for amateurs just looking to post a video of the family vacation. But on Tuesday, the music licensing company Rumblefish is introducing a service that allows users to buy a license to a copyrighted song for $1.99. For that price, the user gets the full version of the song and can edit it as well. The new service, Friendly Music, can be used only for noncommercial purposes — like posting family or wedding videos online. Any commercial purpose, like including it in a video intended to sell a product, requires a different license. Google, which owns YouTube, patrols the use of copyrighted music on its video site, collaborated with Rumblefish for the new service. Last year, YouTube began deleting the audio on videos that contained a protected song. In 2007, it began offering a service, AudioSwap, that provides access to free music. Friendly Music will offer access to more than 35,000 songs, though none of them come from the four major labels. The company says that it hopes to have deals with what it is calling name artists in the coming months

http://www.nytimes.com/2010/06/28/business/media/28rumblefish.html?ref=technology

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