Giant Step Into Travel for Google

New Google tools to help people search easily for flights are now on the runway. It will be up to antitrust regulators to decide whether they can take off. Google said Thursday that it had agreed to acquire ITA, a 14-year-old flight information software company, for USD 700m in cash. Google said it planned to create flight search tools on Google.com, a move that could upset the entire USD 132 billion-a-year air travel industry as well as its rival Microsoft. The deal is another significant step by Google away from how it has traditionally conducted business. Instead of pointing searchers to the most relevant Web sites, the company is increasingly giving information directly to users in categories like shopping or local services like restaurants. Providing information on flights and fares would be a new area for the company.

http://www.nytimes.com/2010/07/02/technology/02google.html?_r=2&ref=technology

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