Product Placement Grows Sharply in Music Videos Says Survey

At least two related trends have contributed to the growing popularity of product placements into video: the move of videos from television to the Internet and the attempt by record labels to make videos a revenue source and not just a marketing tool for selling CDs. According to a report released last week by PQ Media, a research firm, the money spent on product placement in recorded music grew 8 percent in 2009 compared with the year before, while overall paid product placement declined 2.8 percent, to USD 3.6 billion. The money is often used to offset the video’s cost, which is usually shared by the artist and label. Patrick Quinn, chief executive of PQ Media, said that revenue from product placement in music videos totaled USD 15 million to USD 20 million last year, more than double the amount in 2000, and he expected that to grow again this year.


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