Flipboard, a start-up that is unveiling its iPad app on Wednesday, builds a personalized magazine full of updates, photos and articles shared by a reader’s friends or by people they choose to follow on Twitter and Facebook. Soon it plans to incorporate material from other sources, such as Flickr, Foursquare, Yelp and perhaps e-mail messages and attachments. “It’s something print figured out years ago, how to visually declutter,” said Mike McCue, chief executive of Flipboard who founded the company with Evan Doll, a former iPhone engineer at Apple. When people visit Facebook or Twitter today, they see a long list of status updates, often with shortened links on Twitter or a thumbnail photograph on Facebook. Twitter in particular has never been especially aesthetically pleasing and its founders have spoken about the need to make it more accessible and easy to navigate. Flipboard arranges status update so they look like pull quotes and it prominently displays photographs. Instead of a link to an article, Flipboard shows its first few paragraphs. People can comment, just like they can on the social network, and if they want to dig deeper into an article or a user’s account, they connect to that Web page. Eventually, Flipboard will also have advertisements that are reminiscent of print, Mr. McCue said. Flipboard also plans to make money by offering certain content in exchange for micropayments or subscriptions and sharing the revenue with the publisher. Flipboard also announced Wednesday that it has raised USD 10.5m from investors.