Study: Zero percent Twitter users ready to pay for the service

According to a new study conducted by the Center for the Digital Future of USC’s Annenberg School of Communications and Journalism, a majority of Internet users are apparently unwilling to pay for social media sites like Twitter. Of the 1,981 participants of the study, 49 percent – that is, nearly 1000 – said that they used Twitter and other social media sites. However, in response to a question as to whether they wick ever like to pay to use such sites, all of them gave one empathic answer – “No.” Noting that zero percent of the social media site users were ready to pay for the service, Jeffrey I. Cole, director of the Center of the Digital Future, reasoned that the consumers’ unwillingness to pay results largely from the fact that they do not wish to forego the advantages of the present ‘no cost’ precedent. In a statement, Cole said: “Such an extreme finding that produced a zero response underscores the difficulty of getting Internet users to pay for anything that they already receive for free. Online providers face major challenges to get customers to pay for services they now receive for free.”

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