Apple TV takes aim at Web-connected living room

Apple Inc unveiled a smaller, cheaper version of its Web-to-TV device on Wednesday, stepping up a battle with Google Inc and Microsoft Corp for control of the digital living room. Apple co-founder Steve Jobs also rolled out a completely overhauled lineup of iPod media players and the latest version of iTunes, with a new logo that does away with the outdated image of a CD. The new Apple TV device, which accesses content from the Internet and plays it on a TV, will sell for USD 99. It is a quarter the size of the original, which cost USD 229. The 4-inch-square device allows users to rent TV shows for 99 cents and first-run films for USD 4.99. Earlier models, which allowed users to only buy shows, failed to find a major audience. Alongside renting TV shows and movies, Apple TV users will be able to stream content from video rental site Netflix Inc. Analysts were lukewarm toward the device, though some saw it as only a small, initial step in a much more ambitious plan

http://uk.reuters.com/article/idUKTRE6805HY20100902

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