Ping – Apple’s new social media network, will allow users to follow friends’ music interests working in a stream of updates similar way to Facebook or Twitter Having cornered the MP3 player, mobile phone and computer tablet markets with the iPod, iPhone and iPad devices respectively, last night Apple announced its latest expansion – into social media – with Ping. Ping will be integrated into Apple’s latest iTunes software update and will enable users, or “Pingers”, to follow musicians, friends and others to see details including what music they’re buying and what concerts they’re attending. Steve Jobs, Apple’s chairman and chief executive, said the information will arrive in a long stream of updates, similar to the way Facebook and Twitter work. “Be as private or as public as you want. The privacy is super-easy to set up,” he said adding that users can choose to automatically accept followers or decide on a follower-by-follower basis – similar sounding controls to those on Twitter. The service is available immediately to more than 160 million iTunes users, Jobs said, and will also be available across the iPhone and iPod Touch ranges.