Swedish broadcasters not allowed to “promote” Facebook

From now on, Swedish public radio and TV broadcasters SR and SVT may not encourage their listeners and viewers to visit their pages on Facebook. In a regional news broadcast the presenter urged listeners to go in and have their say on the programme’s Facebook page. According to the Swedish Broadcasting Commission this broke the broadcasting law by promoting commercial interests. A feature on the regional programme “Morning” on P4 from Kristianstad was deemed to have broken the law on similar grounds. According to the Radio and Television Law, non-commercial programmes should not unduly benefit commercial interests. This means that the programmes should not encourage the purchase or lease, be promotional or highlight a product or a service in an inappropriate manner. It is allowed to mention the existence of a Facebook group, but not specifically to encourage people to join it.



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