Chinese film industry aims to challenge Hollywood

China is on course to build a record number of cinemas this year in a burst of movie infrastructure development that is partly aimed at rivalling the “soft power” of Hollywood. Following the state-backed expansion of China’s TV and newspaper industries since 2009, the government is promoting a major push of film production and distribution. The state council, China’s cabinet, has issued new guidelines for the booming industry that have helped film-makers secure bank loans and reach a wider audience. Despite the widespread piracy of films – which means illegal DVDs often go on sale within days of a new cinema release – the authorities are ramping up cinema construction to draw more audiences to screenings. Industry analysts says the speed of growth – a reflection of a wider economic boom as much as state policy – is so fast that China could start to overtake the US in key benchmarks. Last year the government reportedly injected £4bn into Xinhua, state broadcaster CCTV, and the People’s Daily newspaper in a move to strengthen the country’s media voice. All of these organisations have subsequently ramped up their English language content in a bid to counter what is widely seen in Beijing as a biased western media and an overly strong advocacy of western values. Xiang Yong, deputy director of the Institute for Cultural Industries at Beijing University, sees the promotion of the domestic film industry as “an important way to strengthen the soft power of our country.”

http://www.guardian.co.uk/world/2010/sep/13/chinese-film-industry-rival-hollywood

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s