Research firm sees Twitter’s ad revenue tripling

Twitter is set to triple its advertising revenue this year and could generate USD 250m in ad revenue in 2012, according to an industry research firm’s projection. The revenue estimates provide one of the first public assessments of the fast-growing Web service’s money-making performance and come a month after Twitter was valued at USD 3.7bn. Twitter, which had 175 million users as of September, is among the new crop of popular Internet social networking services including Facebook, Zynga and LinkedIn. According to the report released on Monday by industry research firm eMarketer, San Francisco-based Twitter generated an estimated USD 45m from ads in 2010 and is expected to bring in USD 150m in ad revenue in 2011. The growth in Twitter’s revenue this year will come from the forthcoming launch of a self-service advertising feature, eMarketer said. The report noted that such a self-service advertising capability, in which marketers can quickly create ads online, has been a major factor behind growth at Google Inc and Facebook

http://www.reuters.com/article/idUSTRE70N5P220110124

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