Mashable Expanding Its Coverage

Mashable, the popular Web site for information about technology and social media, said Tuesday that it was expanding coverage to include new sections for entertainment, United
States news and world news, and that it was hiring a veteran technology editor to oversee all editorial content. Lance Ulanoff, 47, the former editor of pcmag.com and senior vice president of content for Ziff Davis Web sites, will run day to day coverage at Mashable. He will work closely with Adam Ostrow, the current editor, who is moving into the position of executive editor, where he will continue to lead editorial strategy, Pete Cashmore, the chief executive and founder, said in announcing the changes. Mashable is now one of the largest and most influential online sites for social media and technology news, with 15 million unique visitors monthly. Its growth has been spurred by the estimated four million people who use social media to follow Mashable’s content and share it with their personal networks on Twitter, Facebook, Tumblr and other social sites. The site’s redesigned homepage, unveiled Tuesday, features tabs for the new sections alongside the existing content channels for social media, technology and business

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