A revamp of the web begins on Thursday to allow companies, organisations and individuals who can come up with USD 185,000 to buy specific words that will replace .com, .net and the other usual suffixes on their website addresses. The Internet Corporation for Assigned Names and Numbers (Icann) will start accepting applications for “top-level domains” such as .Pepsi or .London rather than just the traditional .com and .net . Organisations that can afford it are expected to apply so they can secure their own generic top-level domain (gTLD) but law enforcement agencies are wary that the proliferation of a whole new level of addresses will further complicate policing of the web. Many corporations view the proliferation of top-level domains as a giant problem. Companies already hire lawyers to defend their trademarks online and most were forced to spend money recently to ensure trademarks were not on the sexually oriented .xxx domain when it was introduced. Verisign, which runs the registry for .com addresses, has estimated there will be up to 1,500 applications for gTLDs. Icann has said the new system will offer many ways for website owners to protect their trademarks.