A new report from researcher NPD In-Stat predicts that 100 million homes in North America and Western Europe will own television sets that blend traditional programs with Internet content by 2016. These new hybrid devices, capable of displaying interactive content related to TV shows, are a bid to hold the viewer’s attention in a device-cluttered world. “The TV people figured out nobody’s just watching TV anymore,” said Gerry Kaufhold, NPD In-Stat’s digital entertainment research director. “They’re watching TV with a tablet or a smartphone or a laptop in their hands.” Indeed, more than 60 percent of viewers check their email or surf the Web while watching TV, according to Nielsen’s 2011 consumer usage report. Programmers realize they need to do something to draw the viewer’s eyes back to the TV screen – even as they develop apps for tablets and smartphones to deliver content related to the show that’s airing. Kaufhold pointed to a European connected TV standard (known as Hybrid Broadcast Broadband TV) as a bellwether of things to come in North America. Broadcaster France Televisions will use the new hybrid standard during the French Open, which begins in May. Tennis fans can push a single button on their remote controls to bring up an interactive screen that will display real-time scores of other matches, bios of tournament players and news, photos and Twitter streams describing the action.