A new report from researcher NPD In-Stat predicts that 100 million homes in North America and Western Europe will own television sets that blend traditional programs with Internet content by 2016. These new hybrid devices, capable of displaying interactive content related to TV shows, are a bid to hold the viewer’s attention in a device-cluttered world. “The TV people figured out nobody’s just watching TV anymore,” said Gerry Kaufhold, NPD In-Stat’s digital entertainment research director. “They’re watching TV with a tablet or a smartphone or a laptop in their hands.” Indeed, more than 60 percent of viewers check their email or surf the Web while watching TV, according to Nielsen’s 2011 consumer usage report. Programmers realize they need to do something to draw the viewer’s eyes back to the TV screen – even as they develop apps for tablets and smartphones to deliver content related to the show that’s airing. Kaufhold pointed to a European connected TV standard (known as Hybrid Broadcast Broadband TV) as a bellwether of things to come in North America. Broadcaster France Televisions will use the new hybrid standard during the French Open, which begins in May. Tennis fans can push a single button on their remote controls to bring up an interactive screen that will display real-time scores of other matches, bios of tournament players and news, photos and Twitter streams describing the action.
Social media such as Facebook and Twitter or blogging sites have become powerful tools that influence what people buy, online researcher Nielsen said Wednesday, urging business to embrace the trend. Nearly three in four people worldwide who use the Internet have visited a social networking or blog, spending an average of almost six hours a month on them, The Nielsen Company said in a report. Of the seven biggest brands online globally, three are social media networking sites – Facebook, Wikipedia and YouTube – it said in its latest report on social media trends in the Asia Pacific region. According to Nielsen’s findings, online product reviews are the third most trusted source of information when consumers decide whether to purchase a product, coming after recommendations from friends and family. From China and India to Australia, online reviews are a major influence in buying electronics items, cosmetics, cars and food, among other things, it said.
CNN said Monday that it’s no longer using Associated Press content after the two sides could not agree on a contract extension. The AP confirmed that the two news organizations differed on terms for licensing AP stories, photos, video and other content beyond the June 30 expiration of the existing contract. CNN has been an AP customer since the cable network launched in 1980. AP and CNN officials would not comment on why the talks broke down or how much the expiring contract was worth. CNN has a new arrangement with Reuters, an AP competitor owned by Thomson Reuters Corp., to supplement breaking news coverage. Walton also said CNN will be expanding the staff of CNN Wires, a service it has been developing for sale to other news organizations. With traditional media companies facing an advertising slump and rising competition on the Web, the AP has come under pressure from its members to cut rates. It lowered its fees for U.S. newspapers by USD 30m in 2009 and plans a USD 45m cut for newspapers and broadcasters this year. CNN, which is owned by the media conglomerate Time Warner Inc., faces its own challenges. It has struggled to compete in prime-time ratings, with cable news watchers turning to more opinionated shows on other cable TV networks. Nielsen Co. said CNN’s weekday prime-time viewership during the first three months of the year was down 42 percent from 2009
Messaging, commenting, blogging, sharing and “liking” now fill up 22 percent of all time spent online each month, according to Nielsen, a market research firm. Nielsen published statistics on Tuesday saying that people spend one in every four and a half minutes of their online time on a social network or blog. The study says that this is the first time social networks or blogs are “visited by three-quarters of global consumers who go online.” This number has also increased 24 percent since the same time last year. In addition, Web users spent almost six hours during the month of April on social sites, versus 3 hours, 30 minutes during April of last year. The most popular social brands online are Facebook and YouTube. In Brazil, the list includes Orkut, a social networking site owned by Google. Last week, comScore reported that Web users were watching 13 billion videos on YouTube a month. Facebook also said that its users were watching 2 billion videos each month. According to the Nielsen report, Facebook managed to steal the show in terms of global time spent online. Its nearly half a billion users spend six hours a month there. Facebook also proved to be the most popular social site in Italy. Two-thirds of Italian Web users visit the site each month. Brazil seems to be the most socially connected country, with 86 percent of its Web users visiting a social network for an average of five hours a month. And Australians spend the most time on social sites, racking up an average of 7 hours 20 minutes in April
Newspaper companies drew unprecedented traffic to their Websites in the first quarter of 2010, on average attracting 74.4 million unique visitors per month – more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. This latest statistic comes on the heels of the strong audience numbers posted by newspaper sites in Q4 2009, and indicate that visitors to newspaper sites generated more than 3.2 billion page views during the first quarter of 2010, spending more than 2.3 billion minutes browsing. The new numbers echo the sentiments heard in “Site Matters: The Value of Local Newspaper Web Sites,” a February survey conducted by comScore for the NAA, which found that newspaper Web sites continue to be the most used and valued sites for consumers seeking credible and trustworthy local content and advertising online. Some 57 percent of the 3,050 respondents in that survey identified local newspaper Web sites as the top online source for local information — ahead of the totals for all other media. Newspaper sites ranked first as a source for local information (29 percent), local sports (27 percent), local entertainment (26 percent) and local classifieds (39 percent), ahead of local TV Web sites and other news portals.
Americans are spending more time watching television and surfing the Internet simultaneously, and nearly 60 percent of TV viewers use the Web at the same time at least once a month, according to a Nielsen report released on Monday. The Nielsen Three Screen Report said the findings in its study belied early concerns that the growing popularity of the Web would kill off traditional TV. The report for 2009’s fourth quarter, which tracked viewing across TV, the Internet and mobile phones, found a 35 percent rise in the amount of time Americans used the TV and Internet simultaneously compared with the same quarter in 2008. It found Americans now spend 3.5 hours per month watching TV while on the Internet. Active mobile video users grew by 57 percent over the year to 17.6 million from 11.2 million people, with much of the increase attributed to the growth of smartphones. The report found that Americans now watch about 35 hours of TV per week and two hours of time-shifted TV via video recorders (DVR), with 25 to 34-year-olds making more use of time-shifting than any other age group. DVRs are now found in 35 percent of American households, the report said.
The audience for news online tends not to stick to a single site — that much has been known for years. But a new study says that even with a vast array of digital choices, “promiscuous” news consumption goes only so far. Only 35 percent of the people who go online for news have a favorite site, and just 21 percent are more or less “monogamous,” relying primarily on a single Internet news source, according to a survey by the Pew Research Center, in a report to be released Monday by Pew’s Project for Excellence in Journalism.But 57 percent of that audience relies on just two to five sites. The findings parallel studies that say that people with hundreds of television channels tend to stick to a relative handful. In the Pew survey, just 7 percent of people said they would be willing to pay for access to any news site. And even among the people who are most loyal to a single site, only 19 percent said they would pay, rather than seek free news somewhere else. But many news sites have concluded that getting even 5 to 10 percent of their readers to pay would constitute success, and many — including The New York Times — have made plans to start some kind of pay system. Analyzing data from Nielsen Online, the report also concludes that although there are thousands of news sites to choose from, a relatively small number, 199, get 80 percent of the United States traffic