Tag Archives: ABC

ABC to integrate Facebook and Twitter into programmes

The Australian Broadcasting Corporation (ABC) has teamed up with the Australian Centre for Broadband Innovation to introduce Facebook and Twitter content to its programmes as part of the broadcaster’s social media strategy. ABC’s manager of new media services, Chris Winter, told Fairfax Media: “It’s about allowing people to engage a little more than they have been able to in the past with what they’re watching.

“One of the great prompters of conversation is what you’re watching on the telly. In the past we sat in the lounge room and talked to the person sitting next to us, in the future it will become easier and easier to engage with people who are not in the same room.” The broadcaster wants to engage with viewers using smartphones and tablet computers while watching TV content. Developed by National ICT Australia (NICTA), the technology can overlay online discussions currently occurring on Twitter discussion on top of any show across the ABC’s multiple channels.


Australian newspapers post drop in sales

Australian newspaper sales continue to fall and the industry body for major publishers lays the blame on a slower news year rather the inroads made into circulation by online news sites. Sales of metropolitan and national newspapers fell by an average of three per cent in the March quarter compared with the same period a year ago, Audit Bureau of Circulations (ABC) data on Thursday showed. Fairfax Media Ltd’s The Australian Financial Review was the hardest hit, with the daily circulation of its Monday to Friday edition falling 8.6 per cent to 75,624 copies.


Newspaper Circulation Falls Nearly 9%

The reality facing many American newspaper publishers continues to look stark, as figures released Monday show deep circulation declines, with average weekday sales down almost 9 percent since the same time last year. USA Today had a 13.6 percent weekday decline. It held the top spot before losing it to The Wall Street Journal last fall. In the six-month period ending March 31, the Audit Bureau of Circulations reported Sunday sales dropping 6.5 percent and weekday sales 8.7 percent compared with the same six-month period a year ago. The figures are based on reports filed by hundreds of individual papers. The decline was widespread, as nearly all of the major newspapers and many of the smaller ones lost circulation. Among the 25 largest papers, The San Francisco Chronicle suffered the most, losing 22.7 percent of its weekday sales. Among the 25 largest circulation newspapers, 10 had declines in weekday circulation of more than 10 percent. The Sunday circulation figures were slightly higher, though far from a bright spot, as five of the 25 largest papers reported double-digit declines.


ABC Will Audit Newspaper Mobile Audience

The Audit Bureau of Circulations’ interactive unit, ABCi, will audit newspapers’ mobile content in a partnership with Verve Wireless, ABC announced last Thursday. “With all the buzz around the iPad and with use of mobile browsers exploding, newspapers and their advertisers are increasingly interested in seeing mobile metrics detailed in ABC reports,” ABC President and Managing Director Michael Lavery said in a statement. Newspapers that use the Verve publishing platform can provide independently verified mobile usage data generated from apps, e-readers, and browsers on mobile devices. Verve clients will be able to include in ABC’s Consolidated Media Report (CMR) mobile audience by device type, day and day part, unique visits, page views and audience access points by app, mobile browser or e-reader. Verve works with about 600 newspaper publishers in the U.S., Canada, and Europe


Magazine Circulation Falls; Better Homes Now No 1 In US

Magazine circulation continued to fall in the second half of 2009 from a year earlier, according to preliminary data from the Audit Bureau of Circulation, with Better Homes and Gardens eclipsing Reader’s Digest to be the most purchased magazine in the U.S. Better Homes, published by Meredith Corp. (MDP), saw its total paid and verified circulation fall just 0.5 percent to an average 7.6 million copies for the monthly. That compares with a 13 percent drop for Reader’s Digest to 7.1 million. Its parent, Reader’s Digest Association Inc., is about to emerge from bankruptcy protection. Among the nation’s most-sold magazines, TV Guide saw the biggest decline, with its average circulation sliding 26 percent to 2.4 million copies. Consumers are increasingly using programming guides on their set-top boxes. The publication was bought in late 2008 by private-equity company OpenGate Capital for USD 1. The biggest gainer amid popular titles was a 6.9 percent average increase for Conde Nast Publications Inc.’s Glamour to 2.5 million as it recorded an 11 percent jump in subscriptions.


Guardian website attracts nearly 37 million monthly unique users

Guardian.co.uk breaks record for UK newspaper website for the second month in a row

Guardian.co.uk achieved its second record-breaking month in a row with nearly 37 million unique users for December, a record for a UK newspaper website. This surpassed its November record by 3.32%, according to figures released today by the Audit Bureau of Circulations Electronic. Mail Online took second spot with the highest month-on-month increase of 5.10%, followed by Telegraph Online.

The Guardian News & Media director of digital content, Emily Bell, said: “Our thorough coverage of the Copenhagen climate change conference resulted in EnvironmentGuardian.co.uk seeing a 15% month-on-month increase in visits, and a 10% increase in average daily uniques. This also resulted in a large influx of traffic from the US – up 18% since November.” Guardian News & Media’s website network, which includes content from the Observer and MediaGuardian.co.uk, attracted 36,980,637 unique users, up 3.32% from November and an increase of 62% year on year.

At Mail Online, Daily Mail & General Trust’s website network, traffic grew strongly by 67% year on year and 5.1% on November to 32,843,958 global unique users last month. Holding steady in third spot in December, Telegraph.co.uk was down slightly by 0.33% on November to 30,711,261 unique users. This represented a 46% year-on-year increase.

Sun Online, which includes News of the World content and page3.com, had 20,907,012 unique users, increasing 3.50% month on month and 10% over a year. Its stablemate Times Online recorded 19,854,510 unique users in December, a fall of 5.14% month on month and a rise of 4% year on year. Mirror Group Digital’s network of sites, which includes Mirror.co.uk, recorded 9,702,760 unique users last month, a fall of 8.73% month on month. However, the network showed the strongest increase year on year at 82%.

Independent.co.uk increased slightly in December with its unique users up by 7% year-on-year to 9,347,658 – a 4.71% month-on-month increase. The Guardian was the biggest UK newspaper website in terms of UK unique users, with 12,559,419 last month. Mail Online weighed in second with 11,423,381 UK unique users. Telegraph.co.uk ranked third with 10,150,039, Sun Online fourth with 8,090,634, Times Online fifth with 6,882,004, Mirror Group sixth with 5,123,378 and Independent.co.uk seventh with 3,806,862.

The ABCe figures show that all UK newspaper websites saw a fall of domestic readers from November to December, but they compensated by winning new readers abroad. Overall traffic for all sites rose year on year, with the Mirror Group Digital up the most by 82%, and Times Online the least by 3.86%. The Daily Mail site had the most daily unique users, which indicate how many people use a site frequently, as opposed to the total monthly figure. Mail Online had an average of 1,899,272 daily unique users, a slight increase of 0.63%. Guardian News & Media’s website in comparison had an average of 1,888,446 unique users each day, a decrease of 1.98%.

In the third spot with 1,534,775 daily unique users was the Telegraph.co.uk. Fourth most popular newspaper website with a slight decrease of 1.76% was Sun Online with 1,213,961 daily unique users, while its stablemate Times Online was fifth with 1,040,711. Mirror Group had 448,628 daily unique users and the Independent 407,471. Among the daily unique users, Mirror Group Online lost the most daily unique users with 10.77%, followed by the Times Online with 8.40 %, and Telegraph.co.uk with 5.61%.


New Study Points to Healthy Newspaper Readership in USA

A new study from Scarborough Research finds that 74 percent of adults – nearly 171 million – in the United States read a newspaper in print or online during the past week. This number counters the notion that newspapers no longer impact consumers. “Given the fragmentation of media choices, printed newspapers are holding onto their audiences relatively well,” Gary Meo, Scarborough’s senior vice president of print and digital media services, said in a statement. The data is the latest analysis of Scarborough Integrated Newspaper Audience (INA) report that measures the audience of the newspaper industry. Furthermore, Scarborough found that 79 percent of adults who are employed in “white collar” jobs read a newspaper online or in print; that 82 percent of adults with a household income of USD 100,000 or more read a newspaper in print or online; and 84 percent of adults who have college or advanced degrees do the same. ABC said that overall, daily circulation for the six months ending September 2009 plunged 10.6 percent while Sunday circulation fell 7.4 percent. “While Scarborough shows declines in printed newspaper readership, these have not been as severe as those reported in circulation. This is because circulation and audience do not always march in lockstep as they are two different measurements,” Meo added. ABC counts the number of copies sold, while Scarborough takes into account the number of copies read


Nielsen meets with big clients to discuss TV and Internet measurement solution

Nielsen Co. has wrapped an important meeting with 80 clients from companies that included CBS, NBC, ABC, Microsoft, Time Warner, Comcast and Hulu where the topic was how best to move ahead with developing a single-source system that will measure both television and Internet media consumption in the home.

The push from some clients is to get such a system up and running by late 2010. Nielsen has been pushing for the middle of 2011. Putting the squeeze on to move up the timeline are cable giants Comcast and Time Warner Cable, according to a person at the meeting. Both are pushing new online viewing services and have lined up several major cable networks to provide content.

Currently, Nielsen has people meters in about 18,000 homes. It’s those meters that provide the ratings responsible for billions of dollars’ worth of ad sales. As more and more people start to watch content online on sites such as Hulu or YouTube, content providers and distributors want solid numbers to sell advertising. Nielsen has been testing measuring for both TV and Internet viewing in about 395 homes. Nielsen measures online usage in a separate sample that tracks about 200,000 people. If you are wondering, like I was, why the Internet sample is so big, that’s because while Nielsen only tracks about 100 channels, it follows 20,000 websites.

There was a “broad agreement” of adding Internet measurement in the households that already have people meters,” said Sara Erichson, Nielsen’s president of Media Client Services, who ran the get-together at the Harvard Club in midtown Manhattan.

The challenge, Erichson said, is finding homes that will allow for both the people meter and the software that goes inside the computer to measure Web watching.

“Tens of billions of dollars are transacted off of these numbers; we want to make sure that by asking people to do both, you don’t have fewer people saying yes,” she said. “Can we do it faster without negatively impacting quality” is the issue, she added


TV measurement methodology under the spotlight – changing consumer behaviour means there is an urgent need to think again

According to a story in the New York Times, media companies and advertisers have created a new research organization to pursue new methods to measure audiences. It is called the Council for Innovative Media Measurement and it supposedly is planning to finance studies and promote innovation in audience measurement. This is an attempt to find new methods of measurement and to see how well they accommodate changing viewing patterns – particularly amongst television audience users. The council plans to look closely at two issues: the feasibility of compiling ratings from set-top TV boxes and new ways to measure viewership across TV sets, Web sites and mobile devices reflecting the changing way that people are now viewing TV programmes. Advertisers and TV chiefs need to move beyond the classical ratings information for television suppliers own measurement methods and find a way to assess how many watch TV on computers or mobile devices. The council includes the research chiefs of the owners of ABC, CBS, CNN, ESPN, Fox, MTV, and NBC; their counterparts at advertising companies; and representatives for several of the nation’s largest advertisers.