Tag Archives: Flipboard

If You Have News, It Will Be Aggregated and/or Curated

The Pew Research Center has come out with a massive new report on the state of media as part of its Project for Excellence in Journalism, and it comes to a number of conclusions about where the industry stands—including the fact that Twitter and Facebook are still driving a fairly small amount of traffic to media outlets (although this segment is growing quickly) and that such tech giants as Google, Yahoo!, and Microsoft control almost 70 percent of online advertising. But one other thing that becomes clear from the Pew report is just how big a role aggregators of all kinds—both human and machine-powered—are playing in news consumption.

Despite the growing evidence to the contrary, many newspaper companies and other traditional media outlets still seem to think the vast majority of their audience comes to them directly and prefers to read their content above all other sources. More than anything else, this is the core philosophy behind the rise of paywalls—which more and more papers are implementing—and also the millions of dollars media companies have poured into developing iPad apps and other walled-garden-style approaches to news delivery. The assumption is that readers will want only the content that comes from that specific outlet.

For many consumers, however, aggregators of various kinds are the way they consume their news now, whether through Web-based portals like Yahoo News or Google News, or through a variety of newer aggregation-based apps and services, such as Flipboard, Pulse, or Zite for the iPad, as well as News.me, Summify (which was recently acquired by Twitter), and Percolate. According to the Pew report, almost 30 percent of consumers get their news from a “news organizing website or app,” compared with the 36 percent who go directly to a media company’s website or app.

In effect, many users seem to be looking to generate their own digital-newspaper-style overview of the world rather than accepting one from a single media outlet, and if the content they are looking for comes from an aggregator like the Huffington Post because the original is behind a paywall, then so be it. The problem for media companies is that this kind of behavior is in direct conflict with most of  the business models they’re relying on for revenue, whether it’s advertising or app- and paywall-based subscription services—which is why such media moguls as News Corp. owner Rupert Murdoch continually accuse Google of “piracy.”

And the problem is actually even bigger than that, since the Huffington Post and Google News are just the tip of the iceberg when it comes to aggregation and/or curation. Although Facebook and Twitter may not be huge factors in terms of news consumption at the moment—as my colleague Staci has pointed out at paidContent—with only 9 percent of users saying they get their news from those networks, that figure has grown almost 60 percent in the past year alone and is likely continuing to increase.

To some extent the curation phenomenon is helping mainstream news organizations, because people are sharing links that get clicked on and drive traffic back to news outlets. This is especially the case with Twitter, since the Pew report notes that a larger proportion of users follow official media sources there, while a majority of Facebook users get their news from friends and family members. But just as with aggregation apps and services, the content that any single media company produces just becomes part of the sea of content that is distributed through these networks.

On top of that, Facebook itself is becoming much more of an aggregator of news, through the “social reading” apps it offers from such outlets as the Washington Post and the Guardian. Although both newspapers have bragged about the number of people who have registered for their apps and shared content through them, the reality is that much of the benefit from that activity ultimately goes to Facebook—in terms of the time users spend on the site, the advertising they are exposed to, etc.—rather than the news outlet.

Emily Bell, the former Guardian digital editor who now runs the Tow Center for Digital Journalism at Columbia University, noted in a response to the Pew report on Twitter that social platforms like Facebook are becoming “frenemies” with media companies, since they generate traffic but also suck up much of the benefit in terms of advertising.

http://www.businessweek.com/articles/2012-03-19/if-you-have-news-it-will-be-aggregated-and-or-curated

A Prettier Way to Browse the Social Web

Flipboard, a start-up that is unveiling its iPad app on Wednesday, builds a personalized magazine full of updates, photos and articles shared by a reader’s friends or by people they choose to follow on Twitter and Facebook. Soon it plans to incorporate material from other sources, such as Flickr, Foursquare, Yelp and perhaps e-mail messages and attachments. “It’s something print figured out years ago, how to visually declutter,” said Mike McCue, chief executive of Flipboard who founded the company with Evan Doll, a former iPhone engineer at Apple. When people visit Facebook or Twitter today, they see a long list of status updates, often with shortened links on Twitter or a thumbnail photograph on Facebook. Twitter in particular has never been especially aesthetically pleasing and its founders have spoken about the need to make it more accessible and easy to navigate. Flipboard arranges status update so they look like pull quotes and it prominently displays photographs. Instead of a link to an article, Flipboard shows its first few paragraphs. People can comment, just like they can on the social network, and if they want to dig deeper into an article or a user’s account, they connect to that Web page. Eventually, Flipboard will also have advertisements that are reminiscent of print, Mr. McCue said. Flipboard also plans to make money by offering certain content in exchange for micropayments or subscriptions and sharing the revenue with the publisher. Flipboard also announced Wednesday that it has raised USD 10.5m from investors.

http://bits.blogs.nytimes.com/2010/07/21/a-prettier-way-to-browse-the-social-web/?ref=technology