Tag Archives: Manhattan

Google Campaign to Build Up Its Display Ads

Google, the online search ad giant that rarely advertises, has decided it needs to advertise the fact that it is in the online display advertising business. On Wednesday, Google will erect a billboard in the center of Manhattan that will vie for attention with the hordes of other flashy billboards. But it will stand low to the ground and invite passers-by to touch it and watch videos about the display ad business. The billboard is part of Google’s broader ad campaign called Watch This Space, which includes ads in trade magazines and other print and online media, to inform the advertising industry and investors of Google’s online display ads. Google is also playing offense, trying to get a piece of a market that has lots of room to grow even though display ads have been around for more than a decade, first as pop-up and banner ads, and now as ads of different sizes that mix images, text, audio, video and animation

http://www.nytimes.com/2010/09/22/business/media/22adco.html?_r=2&ref=media

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