Tag Archives: Nielsen

100 million TVs will be Internet-connected by 2016 says report

A new report from researcher NPD In-Stat predicts that 100 million homes in North America and Western Europe will own television sets that blend traditional programs with Internet content by 2016. These new hybrid devices, capable of displaying interactive content related to TV shows, are a bid to hold the viewer’s attention in a device-cluttered world. “The TV people figured out nobody’s just watching TV anymore,” said Gerry Kaufhold, NPD In-Stat’s digital entertainment research director. “They’re watching TV with a tablet or a smartphone or a laptop in their hands.” Indeed, more than 60 percent of viewers check their email or surf the Web while watching TV, according to Nielsen’s 2011 consumer usage report. Programmers realize they need to do something to draw the viewer’s eyes back to the TV screen – even as they develop apps for tablets and smartphones to deliver content related to the show that’s airing. Kaufhold pointed to a European connected TV standard (known as Hybrid Broadcast Broadband TV) as a bellwether of things to come in North America. Broadcaster France Televisions will use the new hybrid standard during the French Open, which begins in May. Tennis fans can push a single button on their remote controls to bring up an interactive screen that will display real-time scores of other matches, bios of tournament players and news, photos and Twitter streams describing the action.



Facebook, Twitter ‘powerful business tools’ says online research house Nielsen in survey

Social media such as Facebook and Twitter or blogging sites have become powerful tools that influence what people buy, online researcher Nielsen said Wednesday, urging business to embrace the trend. Nearly three in four people worldwide who use the Internet have visited a social networking or blog, spending an average of almost six hours a month on them, The Nielsen Company said in a report. Of the seven biggest brands online globally, three are social media networking sites – Facebook, Wikipedia and YouTube – it said in its latest report on social media trends in the Asia Pacific region. According to Nielsen’s findings, online product reviews are the third most trusted source of information when consumers decide whether to purchase a product, coming after recommendations from friends and family. From China and India to Australia, online reviews are a major influence in buying electronics items, cosmetics, cars and food, among other things, it said.


CNN ends use of AP content as contract talks stall

CNN said Monday that it’s no longer using Associated Press content after the two sides could not agree on a contract extension. The AP confirmed that the two news organizations differed on terms for licensing AP stories, photos, video and other content beyond the June 30 expiration of the existing contract. CNN has been an AP customer since the cable network launched in 1980. AP and CNN officials would not comment on why the talks broke down or how much the expiring contract was worth. CNN has a new arrangement with Reuters, an AP competitor owned by Thomson Reuters Corp., to supplement breaking news coverage. Walton also said CNN will be expanding the staff of CNN Wires, a service it has been developing for sale to other news organizations. With traditional media companies facing an advertising slump and rising competition on the Web, the AP has come under pressure from its members to cut rates. It lowered its fees for U.S. newspapers by USD 30m in 2009 and plans a USD 45m cut for newspapers and broadcasters this year. CNN, which is owned by the media conglomerate Time Warner Inc., faces its own challenges. It has struggled to compete in prime-time ratings, with cable news watchers turning to more opinionated shows on other cable TV networks. Nielsen Co. said CNN’s weekday prime-time viewership during the first three months of the year was down 42 percent from 2009


22 Percent of Internet Time Is Social, Nielsen Says

Messaging, commenting, blogging, sharing and “liking” now fill up 22 percent of all time spent online each month, according to Nielsen, a market research firm. Nielsen published statistics on Tuesday saying that people spend one in every four and a half minutes of their online time on a social network or blog. The study says that this is the first time social networks or blogs are “visited by three-quarters of global consumers who go online.” This number has also increased 24 percent since the same time last year. In addition, Web users spent almost six hours during the month of April on social sites, versus 3 hours, 30 minutes during April of last year. The most popular social brands online are Facebook and YouTube. In Brazil, the list includes Orkut, a social networking site owned by Google. Last week, comScore reported that Web users were watching 13 billion videos on YouTube a month. Facebook also said that its users were watching 2 billion videos each month. According to the Nielsen report, Facebook managed to steal the show in terms of global time spent online. Its nearly half a billion users spend six hours a month there. Facebook also proved to be the most popular social site in Italy. Two-thirds of Italian Web users visit the site each month. Brazil seems to be the most socially connected country, with 86 percent of its Web users visiting a social network for an average of five hours a month. And Australians spend the most time on social sites, racking up an average of 7 hours 20 minutes in April


Nielsen Online, NAA: Newspaper Companies Drew Record Traffic in Q1 2010

Newspaper companies drew unprecedented traffic to their Websites in the first quarter of 2010, on average attracting 74.4 million unique visitors per month – more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. This latest statistic comes on the heels of the strong audience numbers posted by newspaper sites in Q4 2009, and indicate that visitors to newspaper sites generated more than 3.2 billion page views during the first quarter of 2010, spending more than 2.3 billion minutes browsing. The new numbers echo the sentiments heard in “Site Matters: The Value of Local Newspaper Web Sites,” a February survey conducted by comScore for the NAA, which found that newspaper Web sites continue to be the most used and valued sites for consumers seeking credible and trustworthy local content and advertising online. Some 57 percent of the 3,050 respondents in that survey identified local newspaper Web sites as the top online source for local information — ahead of the totals for all other media. Newspaper sites ranked first as a source for local information (29 percent), local sports (27 percent), local entertainment (26 percent) and local classifieds (39 percent), ahead of local TV Web sites and other news portals.


Twitter, Facebook use up 82 percent

We’re spending a lot more time tweeting and Facebooking, says Nielsen. The average social-networking user around the world spent more than five and a half hours on sites like Facebook and Twitter in December, according to data released Monday by Nielsen. That marked an 82 percent jump from December 2008 when Tweeters and Facebookers surfed their favorite sites for around three hours the entire month. Among all sites and applications on the Net, social networks and blogs proved the most popular in December, followed by online games and instant messaging. Now boasting 206.9 million users, Facebook was the top social-networking site in December, says Nielsen, grabbing 67 percent of social networking users throughout the world. Among all countries, the United States led the way with the largest number of people checking out social-networking sites at 142.1 million unique visitors. Other countries at the top of the list included Japan with 46.5 million social-network users and Brazil with 31.3 million. The average user in Australia spent the most time at social-networking sites, almost seven hours for the month. Users in the U.S., U.K., and Italy spent around six hours


Nielsen ties with Facebook for UK BrandLift launch

The Nielsen Company and Facebook have today (27 January) launched ad effectiveness measurement tool, BrandLift, in the UK, following a successful launch period in the US.  

Facebook and Nielsen formed a strategic alliance in September 2009 and BrandLift is the first product to be made available outside the US since the two companies partnered. BrandLift uses the Facebook community and opt-in polling technology to measure the effectiveness of online advertising, looking at the impact of advertising on consumer attitudes, including brand perception, ad recall and purchase intent. Nielsen works with clients to design and deliver the studies and Facebook collects the final data.

Stephen Haines, Facebook’s UK commercial director, said: “Helping marketers measure the effectiveness of advertising using Facebook has been a priority for us, and working with Nielsen helps us continue doing just that.” Louise Ainsworth, EMEA managing director, The Nielsen Company, Online, said the “power and scale of Facebook’s community provides a unique platform for research”. Facebook had a 10.2% share of display ad views in the UK in 2009, up from 6.4% in 2008, according to Nielsen data. Already this year, almost 60% of the active online population in Britain have visited the site, accounting for 17% of all UK time spent online.