Tag Archives: Reader’s Digest

Magazine Circulation Falls; Better Homes Now No 1 In US

Magazine circulation continued to fall in the second half of 2009 from a year earlier, according to preliminary data from the Audit Bureau of Circulation, with Better Homes and Gardens eclipsing Reader’s Digest to be the most purchased magazine in the U.S. Better Homes, published by Meredith Corp. (MDP), saw its total paid and verified circulation fall just 0.5 percent to an average 7.6 million copies for the monthly. That compares with a 13 percent drop for Reader’s Digest to 7.1 million. Its parent, Reader’s Digest Association Inc., is about to emerge from bankruptcy protection. Among the nation’s most-sold magazines, TV Guide saw the biggest decline, with its average circulation sliding 26 percent to 2.4 million copies. Consumers are increasingly using programming guides on their set-top boxes. The publication was bought in late 2008 by private-equity company OpenGate Capital for USD 1. The biggest gainer amid popular titles was a 6.9 percent average increase for Conde Nast Publications Inc.’s Glamour to 2.5 million as it recorded an 11 percent jump in subscriptions.