From now on, Swedish public radio and TV broadcasters SR and SVT may not encourage their listeners and viewers to visit their pages on Facebook. In a regional news broadcast the presenter urged listeners to go in and have their say on the programme’s Facebook page. According to the Swedish Broadcasting Commission this broke the broadcasting law by promoting commercial interests. A feature on the regional programme “Morning” on P4 from Kristianstad was deemed to have broken the law on similar grounds. According to the Radio and Television Law, non-commercial programmes should not unduly benefit commercial interests. This means that the programmes should not encourage the purchase or lease, be promotional or highlight a product or a service in an inappropriate manner. It is allowed to mention the existence of a Facebook group, but not specifically to encourage people to join it.
A new law that goes into effect in August will do away with a requirement that Swedish TV channels have at least 20 minutes of programming in between commercial breaks. The law gives Swedish channels the same rules as in other European Union member countries. The new rules loosen restrictions on sponsorships and advertisements. They will also now allow product placements in programming, not previously allowed in Sweden. http://blogs.rnw.nl/medianetwork/changes-to-advertising-law-on-swedish-tv
The Swedish Pirate Party is to set up its own internet service provider business according to a party spokesman. In an interview during the the Hacknight conference in Malmö Gustav Nipe, Pirate Party member and chief executive of the Pirate ISP, said that the ISP would provide a surveillance-free service and would not be keeping logs of user’s activity online despite that requirement being Swedish law. “Maybe they will try to stop us, but then they will also have to stop a political party and that will be a political issue in Sweden. It’s much harder to stop or revoke a political party than for an ordinary business. We will not accept their surveillance systems.” The ISP is starting with a trial service in the city of Lund and then roll it out across the whole of Sweden and beyond if the service is successful. The Swedish Pirate Party gained support after a series of legal cases in the country against the Pirate Bay torrent directory. It is currently the third largest political party by membership and holds two seats in the European Parliament, although its British counterpart has been less than successful. It has already said that it plans to run the Pirate Bay web site from serves within the Swedish parliament if it wins seats there this year and will use executive immunity to avoid attacks by media organisations
Sweden’s ban on the advertising of online gambling on the grounds of public order was given the backing of Europe’s top court on Thursday after two Swedish newspapers, challenged fines for publishing gambling ads. The ruling came after senior executives at two Swedish newspapers, Expressen and Aftonbladet, challenged fines they were ordered to pay for publishing adverts in their sports pages promoting online gambling. The advertisements were all for companies based outside Sweden. The newspaper executives argued that Swedish law unfairly penalised the promotion of gambling in foreign-based companies more harshly than it did similar offences inside Sweden. A Swedish appeal court referred the case to the European Court of Justice (ECJ) in Luxembourg. Thursday’s ECJ ruling acknowledged that Swedish law banned the promotion not just of unlicensed gambling inside Sweden but also of legally organised gambling in other EU states. But it ruled that EU law allowed such restrictions on grounds of public security or public health so long as the penalties were not disproportionate to the offence. The court warned that if the penalties for the unlicensed promotion of gambling inside Sweden were harsher than those for advertising gambling in other EU states, then this would be discriminatory and in breach of EU law.
Olemic Thommessen and Mats Johansson, two conservative politicians, one from Norway and one from Sweden, have published an signed article in the Swedish daily newspaper Dagens Nyheter demanding the founding of a pan-Nordic cultural TV channel – aimed at increasing the understanding between the Scandinavian nations. The channel could look like a similar project which was started more than 20 years ago in France and Germany, called “Arte”.
Only seven percent of Swedish firms operate a formal policy for how employees may use social media such as Facebook, LinkedIn and Twitter during working hours. The equivalent figure for the rest of the world is 20 percent, according to a new survey conducted by staffing firm Manpower. “In Sweden it is perhaps part of a more general IT policy. Perhaps we see social media as more of an opportunity than a problem. Perhaps business culture in Sweden places more responsibility on the individual,” Hans Makander at Manpower Sweden said. Many firms express concern over the use of social media and its impact on staff productivity. There is also a concern that sensitive information could leak out, according to the survey of 34,000 companies worldwide. “Companies need to find ways to capitalise on social media in their operations. A formal policy for the use of external social media can be fine, but it should not be used to control staff,” Manpower Sweden CEO Peter Lundahl said in a company statement. The survey also asked employees across the world in what areas social media could be applied to boost company performance. The largest benefit was within brand development, the report shows. Manpower recommends firms to also make use of social media to develop new methods for teamwork, stimulate commitment among employees, and for recruitment purposes.
Sweden took the number one spot from the United States to top the annual rankings on the usage of telecommunications technologies such as networks, cellphones and computers, a report released on Thursday shows. The Connectivity Scorecard, created by London Business School professor Leonard Waverman in 2008, measured 50 countries on dozens of indicators, including technological skills and usage of communications technology. “Sweden not only has the best current mix of attributes, but it also shows few signs of losing its lead,” said Waverman. “By contrast, there is the beginning of a gap in what was once the essence of U.S. leadership in most industrial and service sectors – education and skills.” Sweden was second in the last survey behind the United States. Norway placed third, up from fifth spot last year. Researchers say the new indicator – commissioned by telecom gear maker Nokia Siemens Networks – is already used by several countries in developing innovation strategies. Countries in eastern and southern Europe – including Italy, Spain, Greece and Poland – took the last spots on the list of 25 developed countries. Malaysia, helped by good co-operation between the public and private sectors, continued to top the list for developing countries, while South Africa rose to second spot, helped by strong corporate spending on IT hardware, software and services.